Many brands quite often use social media as a cheap and sustainable way to market themselves. However, when it comes to social media platforms for business, you must make an excellent choice because you can’t have it all.
You need consider important factors such as the target audience’s demographics, platform features, and business goals.
In that case, this write-up outlines 15 social media networks that have the potential to grow your brand in 2025. It highlights their capabilities in terms of number of users, demographics, and features to help you choose the ideal social network for your business. Read on!
1. Facebook
Facebook boasts over 3 billion monthly active users, 56.8% of which are male and 43.2% female. This platform is popular among individuals aged between 25 and 34.
According to Semrush’s Traffic Analytics Report, Facebook is most popular in the US, Brazil, and India. Over 200 million businesses, both big and small, use Facebook tools in their marketing campaigns, with over 700 million advertisers actively promoting their brands on this network.
What sets Facebook apart from other networks is the fact that it’s easy to use. It supports almost all types of content, including videos, text, and images.
Brands that use Facebook aim to bolster their presence on social media. They rely on Facebook Ads Manager and Facebook Groups to promote their products and services.
Some of the ways to boost your business on Facebook include:
- Running ads: Facebook reaches almost 2.4 billion people, which translates to 7% of the world’s total population. So, if you run ad campaigns on Facebook, you increase your chances of boosting sales, driving engagement, and building awareness.
- Hosting live events: You can use this platform to invite people to in-person events and virtual events hosted on Facebook Live.
- Creating a Facebook group: With these groups, brands can build communities and foster a sense of belonging and loyalty among followers. These communities can significantly help you drive sales.
This platform is ideal for community engagement and customer service due to its visual marketing, campaign management, and audience targeting capabilities.
2. TikTok
As of 2024, Statista estimated TikTok to have over 2 billion users worldwide, the majority of which were individuals aged between 18 and 24 years.
According to Semrush’s Traffic Analytics Report, TikTok is most popular in Indonesia, the US, and Brazil.
Why use TikTok? Well, this social media network particularly favors new trends. In fact, it recently overtook Google as the most visited internet site.
TikTok is ideal for targeting the young demographics because it consists of videos relating to almost all interests, including challenges, DIY tricks, lip-syncs, dancing videos, and make-up tutorials.
It’s the best platform for brands that want to go viral within a short period. As such, anyone can leverage TikTok by jumping on trends, creating viral contests, and posting relatable content.
3. Instagram
Instagram is mostly about visual social networking. It’s the ideal social network to showcase your products or services using photos and videos.
Instagram boasts over 2 billion users and is dominated by individuals aged between 18 and 24— 50.6% male and 49.4% female.
Usually, people who visit Instagram go there to follow celebrities and creators, create content, or research brands. This makes Instagram the ideal platform for influencer marketing. Moreover, the site allows people to shop directly from storefronts.
Being among the best platforms for targeting Gen Z and millennials, you can boost your business on Instagram by collaborating with influencers, creating different content formats, and creating a broadcast channel. The type of content to show on this platform includes high-quality photos, videos, Reels, stories, and live videos.
As a brand, you’ll need an Instagram business profile to benefit from the platform’s rich analytics of your posts and profile. Moreover, it allows you to schedule posts using third-party tools.
Essentially, this social network prioritizes engagement, especially user-generated content from your followers. Use it for visual storytelling, visual brand building, and influencer marketing.
4. YouTube
Often regarded as the second largest search engine after Google, YouTube boasts over 2.5 billion global viewers, according to Statista. More men tend to visit this platform than women (54.4% male, 45.6% female).
The vast majority of YouTube users are those looking to consume educational content, learn new skills, follow content creators, and research brands.
Most brands use YouTube to show what they do and connect with potential customers. Therefore, ensure you publish high-quality content, collaborate with creators in your industry, and run YouTube ads to boost your business. It’s the best platform for posting long-form content that focuses on education and brand storytelling.
5. X (Formerly Twitter)
X focuses on real-time content and public conversations, including news, sports, entertainment, and politics. The platform boasts over 400 million monthly active users, with the largest group aged between 25 and 34 years. It’s most popular in the US, Brazil, and Japan.
The vast majority of brands today rely on X as an alternate customer service channel. On this social network, the ratio of male to female is 2:1— 60.9% male, 39.1% female.
As a brand, you can boost your business on X by running targeted ads, promoting user-generated content, and creating spaces.
6. LinkedIn
LinkedIn is a social networking platform designed for professionals and businesses. It boasts around 1.15 billion users, the majority of which are from the US, the UK, and India. In terms of demographics, 56.4% of LinkedIn users are male and 43.6% are female.
As a brand, LinkedIn is the right place to share industry expertise and nuanced knowledge. People visit it to apply for jobs, consume industry-centric content, discover updates from brands, and connect with colleagues.
As such, LinkedIn is ideal for B2B businesses looking to reach the right audience and create a brand identity. As a brand, you can use LinkedIn to showcase your company’s culture, recruit talent, and network with professionals in your industry. Its advertising options include inMail ads, sponsored content, and lead gen forms.
7. Reddit
According to Statista, Reddit has about 1.2 billion users, and the average time spent on this platform per session worldwide is 1,089 seconds. 63.6% of Redditors are male, and 31.5% are female.
This social network is popular among individuals aged between 18-25, the majority of which are in the US, Canada, and the UK.
It’s ideal for brands that thrive on community engagement, such as tech and software companies, e-commerce brands, and gaming.
Reddit is regarded as the “Front page of the internet” due to its in-depth discussions, celebrity “ask me anything” events, and current events.
It has dedicated forums called subreddits for pretty much anything. However, most of these communities don’t allow self-promotion. You can only share helpful tips and participate in discussions.
Some of the ways you can boost your business on Reddit include contributing to relevant conversations and creating an active subreddit.
8. WeChat
Over 1.3 billion people today use WeChat. According to a Statista report, 52% of this population is male, and 48% are female. This social network favors brands targeting people in China, India, and Malaysia because that’s where it’s mostly used.
Usually, users who visit WeChat go there to chat with family and friends, engage with brands through their feeds, read news and articles, make payments, and share personal updates.
This platform supports several business use cases. This includes payments, delivering quick customer support, building a community, and setting up e-commerce stores.
Some of the ways you can boost your business on WeChat are:
- Setting up an official service account.
- Creating an official subscription account where you can post content more actively.
- Designing mini-programs to showcase your products. Mini-programs allow customers to buy directly from the app.
9. Whatsapp
According to Statista, WhatsApp is used by around 2.8 billion active users worldwide. It’s particularly popular among people aged between 18 and 34 years. Out of the over 2 billion WhatsApp users, 52% are male, and 48% are female.
This is the right platform for businesses looking to communicate directly with customers. As a brand, you can utilize WhatsApp Business to interact professionally with your target audience, automate responses, and provide timely support to your customers.
You can run a full-fledged shop directly within WhatsApp, where you can integrate ad campaigns targeting Facebook and Instagram users. Essentially, these ads allow you to redirect potential customers on Facebook and Instagram to a WhatsApp conversation.
10. Telegram
Telegram is a free cloud-based messaging app that focuses on security and speed. It works across multiple devices with no limit to media sizes.
This social network receives over 900 million active users per month, the majority of which are from Russia, Brazil, and India, according to Semrush’s Traffic Analytics report.
As of 2023, 57% of Telegram users are male, and 43% are female. The social network is particularly popular among individuals aged between 25 and 34. Most of them prefer using Telegram for its security.
Besides, it allows users to join internet-based channels where they can participate in discussions.
To boost your brand on Telegram, consider doing the following;
- Creating an AI Chatbot to help you offer your customers 24/7 support.
- Creating a Telegram channel where you can broadcast messages to up to 200,000 members.
- Setting up automated replies to immediately answer users whenever they send you a message.
11. Snapchat
Snapchat is a multimedia-sharing app that focuses on photos, messages, and short videos called snaps. These messages disappear after being viewed and last for 24 hours after posting.
Snapchat has over 800 million monthly active users, mostly in the US, Saudi Arabia, and India. It’s popular among individuals aged between 18 and 24, offering promising avenues for businesses targeting Gen Z and millennials.
You can use Snapchat to:
- Launch ad campaigns: This includes single image or video ads, collection ads, and story ads.
- Partner with influencers: On Snapchat’s Creator Hub, you can find relevant creators for meaningful collaborations, where they tag your brand in their content or create sponsored content to lead their followers to your business profile.
- Showcase branded content: Lastly, you can create interesting content to be displayed in Snapchat’s “Discover” section.
12. Pinterest
Pinterest was designed as a visual discovery and social media platform where users can get inspiration and discover new products and ideas. It’s particularly useful for brands in the fashion, design, and lifestyle industries.
This platform has over 518 million monthly active users, 69.4% of which are females and 22.6% are males. The majority of Pinterest users are between 18 and 24 years old, with the largest population being from the US, Brazil, and India, according to Semrush’s Traffic Analytics tool.
You can boost your brand on Pinterest by:
- Setting up an online store to help customers shop for products they like on the platform.
- Creating interesting pins, which involves publishing content on the platform. This includes images and videos with descriptions and tags.
Ensure you curate boards on themes your target audience might be interested in. This is because the vast majority of Pinterest users aren’t actively looking for your brand.
13. QQ
Founded in 1999 by Tencent, QQ was the dominating Chinese messaging app before the launch of WeChat. Initially, Tencent focused on instant messaging when developing this platform, but it has since morphed into a broader social platform.
QQ has over 554 million users, the majority of which are from China.
The fact that users don’t need phone numbers to sign up on QQ has helped the platform attract the young demographic that uses desktop instead of mobile devices. Besides, unlike WeChat, QQ’s desktop version allows you to transfer files larger than 25 MB.
Your business can benefit from QQ’s branded promotional campaigns and one-on-one conversations with the target audience.
To boost your business on QQ, start by creating a verified account, which will allow you to share branded content, such as promotional notifications and updates.
After that, integrate your wallet into QQ. This will allow you to create an e-commerce store and accept payments.
Lastly, set up a group chat and invite people. You can answer questions and send updates to the people in your group.
14. Quora
Quora is a question-and-answer platform designed for users to ask questions, provide answers, and share knowledge on various topics. It boasts over 400 million monthly active users, which means brands have a platform where they can demonstrate expertise to millions by providing valuable answers to user inquiries.
Participating in relevant discussions on Quora can help you build credibility and drive traffic to your website.
To boost your brand on Quora, consider doing the following:
- Finding and answering relevant questions to demonstrate your expertise.
- Engage consistently by answering questions regularly to maintain visibility.
- Run targeted ads to reach an interested audience.
- Build a community around your niche.
15. Discord
Discord is a popular multimedia-sharing platform designed for users to create communities. With over 200 million users, it has become a hub for brands to create dedicated servers for hosting their communities.
On this social network, brands organize discussions by topic and can enhance customer experience with bots.
66.6% of Discord users are male, and 32.2% are female. The platform is most popular in the US, India, and Brazil, where it’s mostly used by individuals aged between 25 and 34 years.
As a brand, you can boost your business on Discord by:
- Creating dedicated servers for your customers, where you can update them about new products.
- Creating a niche-specific community to target buyers that fit specific personas.
Conclusion
Social media is among the marketing channels that offer the highest ROI. However, not every platform will align with your audience and business goals.
Some are excellent for visual storytelling, while others are excellent at community building. In that case, make a point of consulting an expert to help you determine which social media network is suitable for your business.
You can contact us or leave us a message on Facebook, X (Twitter), or LinkedIn for social media management solutions that can help you grow your brand online.
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