Things to consider when choosing a blogging platform

Blogging platform

Whatever the reason for your blogging, having the best platform for your blog is essential. Unfortunately, this fact is not known to many starters. Survey shows that most starters think that by posting their blogs anywhere, they will achieve their desired goal. This hardly happens in reality.

You must also know that changing your blogging platform from time to time is both tiresome and expensive, not to mention the negative impact it will have on your SEO. But are there some kinds of guidelines to help individuals choose the best blogging platforms? Read on to find out more.

Factors to consider 

1. Budget

The amount of money you are willing to spend on a blogging platform should be the first thing to consider. In most cases, this will be determined by the niche and stage of your business growth.

2. Niche

In business terms, this is more like deciding on which business you want to do. The blogging platform you settle for will so much depend on the kind of business or niche that you want to create.

It is essential that you figure out the kind of information that will be included in your blog, and have in mind that each item will have its own cost. The type of niche you want to blog in will influence how much money you have to spend.

3. Stage of business growth

It is sometimes hard to estimate the total cost that is required for blogging platform if your business is just starting. For this reason, you can identify some free blogging platforms; though will limit you in some ways. There are also platforms that will charge you varying amounts of money each month.

The stage of your business will have an influence on the platform you select. If it is at an advanced stage, then you can go for those that charge high amount of money, given that they have best features and allow for customizations.

4. Ease of use

Most of the blogging platforms are too hard to use, especially for starters. To be successful, however, you need a platform that will give you a free hand in using it. By free hand, I mean, being able to use it easily without the need to have technical skills.

Among the things you need to consider is the ease of installation and setup. One of the most advanced platforms is WordPress. This platform gives you a free way when it comes to installing and setting up your blog.

The ease of use also encompasses the ability to control who can view the contents of your blog. The right to access your blog’s backend should be an important consideration in your blogging activity. This will include ability to edit posts, pages, comments or assign roles to various subscribers.

5. Monetization opportunities

Apart from selling what you want to sell on your blog, do you have any plans to monetize it in other ways? If yes, then you need to consider a platform that will easily allow you monetize. Monetization will help you raise additional revenue for your business.

But before you consider this, you need to first conduct a proper research given that not all blogs can be monetized. You do not need to invest a lot in a place where your monetization abilities will be limited.

6. Skill levels

Do you know how expensive it can be to get an expert to help to build your blog? This can be an extremely expensive venture. You must thus examine yourself to see if you have some skills to do with CSS or PHP. Such knowledge is important as it will enable you easily get a blogging platform.

If you are a new blogger, however, you do not have to worry. There are many platforms that are user friendly and you will not need to know the PHP or CSS to blog. With proper research, you can find the most suitable and friendly platform for use.

7. Search engine friendliness

Why would one waste his time blogging if he is not targeting to rank highly in Google’s SERP? But not all platforms will give you an easy way in ranking. You need to look for a platform that will allow easy search for users.

To know if the platform is search engine platform, you can carry out research on blogs that are hosted on that platform. Remember that you need to get your content to a large audience if you are to succeed, and nothing does it better than Google’s bots and search engines.

The platform you choose must be SEO friendly, given that SEO is a key weapon when it comes to cracking the internet. A well optimized blog will get high and quality traffic, thus enabling easy conversions and more revenue.

8. Scalability

As you set up your blog, are you thinking of the future? If yes, then scalability is a critical factor to consider. The platform needs to allow you get expand as your blog or business expands. This is essential if you are to stay stress-free as your business growth.

In conclusion, taking the right steps early on before setting up your blog is a critical component of success in blogging. Failure to make some considerations can easily lead to failure. Some tips are simply a must, and this article has all you need for your success in blogging.