Who in marketing wouldn’t want their content to viral spread like wildfire? The good news is: social media is great for viral marketing. The catch: there’s no blueprint for a content hit. However, some tips can help you create viral content. Here, we’ll introduce you to the most important ones. What is viral content? “Viral […]
Earned media refers to the “earned” media that a company, organization, or brand can achieve without being directly responsible for the content. So, they encompass all communications made independently of the brand itself and are often reflected in viral marketing phenomena such as social media mentions. If a brand or a company is mentioned independently […]
