Link juice is one of the most important concepts in the ever-changing world of search engine optimization (SEO), and it determines the position of the websites and pages in search engine results. In this guide, we’ll cover the ins and outs of link juice—what it is, why it matters—and how to get (and leverage) it. […]
Link equity represents the authority and value that a linking page transfers to the page it links to. When a webpage includes a hyperlink to another page, it effectively endorses that page, suggesting to search engines that the linked content is relevant and trustworthy. The more authoritative the linking page, the more link equity it […]
