The increasing need for flexibility and speed in customer service is driving the triumphant advance of chatbots. But despite increasing awareness of the technology and the use of artificial intelligence to optimize chatbots, virtual interlocutors are often not yet able to convince customers. This is particularly evident in interactions with chatbots, where many customers often […]
Intro The evolution of conducting eCommerce on social media platforms has narrowed down the difference between eCommerce and social media, making social commerce easier. Social commerce has enabled brands to fetch better user engagement, trust, conversion, and revenue. Through social commerce, brands can overcome the challenges placed against the eCommerce industry, i.e., friction, cart abandonment, […]
