SEO Agency Software: 9 Tools Worth Trying

Do you find yourself juggling client acquisition, maintaining relationships with current clients, managing SEO projects and teams, and aiming to elevate your agency’s future? Managing an SEO agency is quite a challenge. Today, we face an array of SERP features, search engines, evolving client expectations, and frequent algorithm updates. The workload can be daunting, often sidetracking even experienced SEO professionals from their core objectives. And manual processes won’t cut it, regardless of your team’s size. This is where having top-notch SEO agency software becomes crucial. Let’s delve into the best tools available for SEO agencies, enabling you to make smart choices and propel your agency forward.

What is SEO Agency Software?

SEO agency software refers to tools that help run your agency smoothly, collect search engine data, enable effective team collaboration, and manage client SEO projects. It’s essential for building a successful agency business.

Running an SEO agency involves more than just SEO skills or knowledge. You must also organize your team, work together in real-time or asynchronously, and monitor progress.

SEO agency leaders and managers often wear multiple hats every day. They conduct audits, plan strategies, research, write and optimize content, and communicate within their organization and with external teams and clients.

It is vital to automate tasks as much as possible while providing clients with a personalized experience. SEO agency software helps bridge this need.

These platforms make SEO agencies’ internal and external operations more straightforward and automated. In simple terms, they allow you to:

• Create efficient workflows for managing SEO campaigns
• Handle content calendars
• Monitor various campaigns
• Manage project scopes and enhance team collaboration.

SEO Agency Software: Top 9 Tools We Are Using

1- SE Ranking Website Audit

The SE Ranking, Website Audit tool, comes with features that automatically monitor your website’s health and a powerful page crawler. It keeps an eye on HTTP status codes, broken links, redirects, how deep pages are, how fast the server responds, meta robots, tags, and more. It also gives you information about external and internal links and other issues that might stop your website from ranking well.

Using the SE Ranking Website Audit tool, you can spot big and small problems to fix for better SEO. SE Ranking offers deeper technical metrics than free tools and is easy to use. It explains issues and gives you tips on how to solve them.

You’ll find major crawling errors and smaller, less obvious issues that could impact your website’s performance or SEO. SE Ranking’s audit checks Core Web Vitals, finds duplicate content, and assists with making your site mobile-friendly.

In conclusion, SE Ranking stands out as one of the top SEO software choices for digital agencies and businesses, particularly for monitoring technical optimization and comparing audits for more detailed insights.

2. DashThis SEO Agency Software

DashThis is a tool that automates marketing report creation quickly. With DashThis, you don’t have to switch between different SEO tools to gather your data.

Key features include automatic report generation and sharing, ready-to-use templates and KPI widgets, customizable white-label dashboards, and over 34 integrations with marketing platforms such as YouTube, Facebook Ads, and Twitter.

You can save time by reducing hours of work to just minutes for all your client marketing reports.

A DashThis user from G2 says:

Source: G2

DashThis connects with more than 34 services. If you can’t find the integration you need, our CSV File feature can help. Just upload your file and set up the fields; it will handle the rest.

Use our ready-made templates and KPI widgets to avoid building reports from zero. With DashThis, anyone can make an impressive report, even without design skills.

Want someone else to check your report? Invite your team members to your account for editing. When it’s perfect, share it via email. Your clients can view their reports anytime through a link.

Even better, set it to send reports monthly. Get your reports ready swiftly.

3. Google Search Console

Google Search Console (GSC) is a must-have free SEO tool for every agency. Add your client’s website to get accurate Google Search traffic data. Here’s what you can do with it:

• Index Coverage Report: GSC shows which pages are indexed by Google. Check this first for new client projects to ensure all important pages are visible to Google.
• Performance Report: This report reveals the number of clicks and impressions your website receives from Google, including average click-through rate (CTR) and position. Analyze performance for specific pages or queries to help clients enhance their content or add new pages.

4. BrightLocal SEO Agency Software

BrightLocal is essential for managing local SEO projects. It helps local businesses increase traffic and leads from search, a key service for agencies. Managing Google Business Profiles (GBPs) and citations manually is time-consuming, but BrightLocal simplifies it.

For example, My Social Practice, a dental marketing agency with about $7 million in annual turnover, uses BrightLocal to attract client leads. Here are the standout features:

• A Single Source of Truth: Update your clients’ GBP directly in BrightLocal and automatically email them the changes—there is no need to go through Google.
• Citation Searches: Import a GBP, and BrightLocal will find relevant citations. It provides a list and links to add them, along with a citation score to identify errors.
• Review Management: Manage and respond to reviews within BrightLocal, bypassing the need to visit the original review sites.

5. KWFinder

KWFinder identifies long-tail keywords that are easier to rank for in search engines.

Many reviews on platforms like G2 and Capterra highlight KWFinder as an essential tool for local SEO. It enables you to pinpoint keywords relevant to specific areas (for example, “New York” rather than the whole of “USA” or “North Yorkshire County” instead of the entire country of “England”).

If you aim to reach a particular local audience, such as a clinic serving Ottawa, KWFinder is the SEO tool of choice.

Key Features:

• Local keyword research
• Keyword difficulty assessment
• Search volume and other keyword metrics
• Integration with Google’s suggestions

6. Respona SEO Agency Software

Respona is a powerful tool for growing your clients’ link-building campaigns. It offers over 15 link-building campaign templates, including proven strategies like the skyscraper technique.

With Respona, you can easily find link-building opportunities. For instance, you can connect with Semrush to find prospects by looking at search results and competitors’ URLs. The tool automates the process of finding website contacts for you. You can then pick your prospects in bulk or check them individually.

Respona identifies the best contact information for each website. This includes emails that have been verified and LinkedIn profiles. This means you don’t have to email customer support or use different tools to get contact details. Think about how much time this will save your team.

7. Ahrefs

Ahrefs is widely recognized as one of the most powerful tools in an SEO professional’s arsenal. It offers a comprehensive suite of features catering to different SEO aspects, such as keyword research, backlink analysis, content planning, and rank tracking.

Key Features:

• Site Explorer: Users can analyze their competitors’ websites and understand their backlink profiles.
• Keywords Explorer: Provides extensive data on keyword search volume, difficulty, and ranking potential.
• Content Explorer: Helps discover popular content within your niche to inspire new content ideas.
• Rank Tracker: Monitors your website’s rankings for specific keywords over time.

Ahrefs is particularly praised for its user-friendly interface and the depth of data it provides, making it an indispensable tool for SEO agencies focused on data-driven strategies.

8. Semrush

Semrush is another favorite among SEO experts due to its versatility and all-in-one capabilities. This tool is not limited to SEO but also covers other areas like pay-per-click (PPC), social media, and content marketing.

Key Features:

• SEO Audit: Offers a thorough audit of your website to identify SEO issues and provides actionable recommendations.
• Keyword Magic Tool: Generates thousands of keyword suggestions and helps you choose the best ones for your campaign.
• Position Tracking: Keeps track of your website’s position for target keywords in various search engines.
• Competitive Research: Gives insights into your competitors’ strategies and performance across organic and paid search.

Semrush stands out for its competitive intelligence features, which allow agencies to monitor their rivals closely and adjust their tactics accordingly.

9. Grammarly

While Grammarly might not be the first tool that comes to mind when thinking about SEO, it’s incredibly valuable for creating SEO-friendly content. High-quality, error-free content is crucial for both search engines and user engagement.

Key Features:

• Grammar Checker: It automatically detects grammar, punctuation, and spelling errors in your content.
• Tone Detector: It analyzes the tone of your writing to ensure it aligns with your intended message.
• Plagiarism Checker: It compares your text against billions of web pages to ensure originality.
• Writing Suggestions: It recommends style and word choices to improve readability and engagement.

Grammarly is essential for SEO agencies that prioritize content quality, as well-crafted content significantly contributes to SEO success.

Takeaways

SEO agencies need strong software solutions to streamline operations and deliver exceptional client services. From technical audits using SE Ranking to local SEO management via BrightLocal and comprehensive suites like Ahrefs and Semrush, these tools are essential for increasing productivity and campaign effectiveness. Grammarly can also ensure content quality remains high—essential both in terms of search rankings and user engagement. By taking advantage of top SEO agency software tools, experts can deliver superior results, maintain a competitive edge, and foster client satisfaction in an ever-evolving digital landscape.

If you’re a beginner and you need help with your SEO campaign management, our team of experts is here to help you meet your goals. Contact us to learn how we can help your business get more traffic.