Macro Influencers: Why Your Business Needs Them

As a business, you likely want to get more customers, and one of the best ways to go about this is by marketing your product or service. Marketing doesn’t have to cost a fortune; in fact, some of the best marketing strategies are often overlooked. One way to market your product or service is by building up relationships with macro influencers on social media. These are people who have large follower counts on their channels and can be sought out for partnerships with brands that want more exposure online. If you’re looking for great ways to grow your company’s reach without spending too much money, then this article is perfect for you!

What are Macro Influencers?

Macro influencers are the people who will take time to share your product or service with their followers. They might not be as popular as celebrities, but they do have a strong following of loyal customers who will listen when they say something about it. When it comes to marketing, macro-influencers can help you build up relationships with other businesses in your industry which could lead to some lucrative partnerships down the line. These individuals also often have an established presence on social media, which can be a great way to reach new customers.

How Many Followers do Macro Influencers Have?

A macro influencer’s follower count is typically 500k to 1 million followers depending on what type of account they have (personal/business), according to Ahrefs. With this kind of audience size, macro-influencers can be a great way to market your product or service.

Your business will benefit from having relationships with these people as they share posts and videos about all the great things you do for them. You’ll likely want to work out some sort of financial arrangement so you’re both benefiting from the partnership.

4 Reasons Businesses Rely on Macro-Influencers

When it comes to macro-influencers, these huge social media personalities offer many benefits for your business. Let’s check out some of the main reasons businesses are turning to macro-influencers to grow their audience and boost their sales!

1)     Exposure

One of the main benefits of partnering with a macro-influencer is the exposure your brand will get. These social media stars have massive online followings, so collaborating with them can result in a lot of new eyes on your product or service.

2)     Engagement

Not only do macro-influencers offer exposure to your brand, but they can also drive engagement levels through the roof. When you collaborate with a macro-influencer, their engaged followers are likely to take notice and check out your product or service as well. This can result in a ton of engagement and social media activity around your brand!

3)     Trust Building

Since macro-influencers have such large followings, they usually command some level of loyalty from their viewers. This means that partnering with these social media stars can help build trust between your brand and the consumers who view them as sources of information. These influencers will often recommend products or services they feel passionate about to their followers, which can go a long way towards building up trust for your company as well.

In fact, macro influencers are great at building trust in potential buyers since, according to Peer to Peer Marketing, 90% of consumers trust peer recommendations while traditional ads are only trusted by 33%. Therefore, having an honest face promoting your product will convince a huge majority of buyers to look into your product.

4)     Scalability

Finally, one of the best benefits of partnering with macro-influencers is the scalability it offers you as a business owner. these channels reach such massive audiences that the benefits of working with these influencers can be felt across your entire company, not just for one product or service. This means that if you work with macro-influencers on social media, the exposure and engagement will likely extend to any other products or services your company offers!

What Can Macro-Influencers Do for Your Business?

Marketing is a lot like fishing. You can bait the hook with anything, but if you don’t catch anything, your efforts are wasted. For some people, it might be enough to get on social media and post about their product or service in hopes that someone will bite. But for most companies, this strategy isn’t very effective because their posts often go unnoticed in an ocean of other posts from other brands vying for attention. That’s why partnering up with macro influencers who have large follower counts is so important!

These people can help bring your business into the spotlight when you partner together to create content that resonates with both parties’ followers. And even if they don’t post about your company’s products or services specifically, their followers will still see your brand as being associated with a credible source.

In fact, a 2019 study conducted by The Influencer Marketing Hub discovered that businesses are making 5.2x what they invest into influencer marketing which goes to show that this marketing technique is highly profitable, and offers a solid ROI (return on investment).

Why Are Macro Influencers Better Than Other Influencers?

The marketing world is changing, and with it so are the ways in which brands reach their target audience. Gone are the days where a single celebrity endorsement automatically meant that you had to buy that product. Nowadays, social media influencers have become a major force in marketing for businesses of all shapes and sizes. And one type of influencer has proven to be especially beneficial: macro-influencers.

While macro-influencers are on the larger follower count side of the scale, they are not quite as big as mega-influencers, though, they are more known than micro and nano-influencers. Because macro-influencers have a nice spot in the middle of the scale, being not too big and not too small, they are perfect for businesses who are looking to market their product while spending less money.

Macro influencers have a huge audience, usually consisting of anywhere from at least 100,000 followers up into the millions. This is great news for business owners because it means that your brand will have exposure on an international level among potential customers.

Another thing about macro-influencers is that they tend to be more versatile in their content than other social media users. Since bigger celebrities tend to limit themselves to being either journalists or actors/singers depending on which one gives them the biggest return on investment, while micro-influencers often limit themselves to only sharing content related directly to what they know best – fashion if they’re designers, cars if they’re automotive experts, etc.

However, macro-influencers have the advantage of being able to produce a variety of content since they don’t rely on a single source of income. This can be great for businesses because it means that your product or service can be promoted in several different ways by a number of different influencers, all with high-quality content.

Get Connected with a Macro-Influencer Via Outreach Bee Today!

Now that you know how much a macro-influencer can do for your business, it’s time to get you in touch with a macro-influencer that can turn your business marketing dreams into our reality. When it comes to finding the right macro-influencer for your business, leave it to the pros at Outreach Bee! Contact us to get connected to the perfect macro-influencer for your industry today.