Link Building Strategies for a Gaming Website

If you can’t make money with a gaming website, you shouldn’t have a business at all. As a gaming website owner, you can grow your business, and not just through buying backlinks from reputable sources.

Manual link building has always been a staple in the SEO landscape. It’s one of the most cost-effective ways to boost search engine visibility and drive organic traffic to your website.

In this guide, we will go over six link building techniques to help your gaming website stand out from the crowd, ultimately making money in the gaming industry.

With the following tips, you will be able to position your site as an authority within the industry, attract more visitors, and generate significant growth:

1.   Work with Gaming Influencers to Promote Your Content

Most gaming influencers have social media pages, blogs, and websites. Collaborating with gaming influencers can be an excellent way of gaining backlinks from authoritative sources, positively impacting your site’s authority, credibility, and search engine rankings.

You first need to research and identify gaming influencers who align with your site’s niche and target audience. Next, engage with them genuinely by following and commenting on their posts to build connections. You can also reach out via direct messages or personalized emails.

Explain why they are a great fit for your gaming website and offer them something in exchange for their partnership. You can offer money, an opportunity to be part of an exclusive gaming tournament or event, or access to your games.

However, you might need some help, and that’s 100% okay! Contact an outreach marketing operations management to help you get the right influencer for your manual link building campaigns.

2.   Create Valuable and Engaging Content for You Gaming Website

Creating informative, engaging, and shareable gaming content is one of the most tried and true ways to organically generate backlinks for SEO purposes. Valuable and high-quality content is bound to resonate with gaming enthusiasts, and people will naturally want to link to it.

You can provide valuable information to your target audience through high-quality articles, infographics, and interactive resources. Be sure to always publish content that is directly related to the gaming industry to help your readers level up their online gaming experience. This includes game reviews, walkthroughs, and tips and tricks.

Incorporate different forms of visual content in your gaming website. A lot of readers love informative infographics, which increases the likelihood of them sharing your content. There are plenty of AI infographic generator tools on the internet to help you create professional-looking infographics.

3.   Leverage the Power of Social Media Platforms

Social media is another effective way to earn natural backlinks for your gaming website. Social media platforms such as Facebook, Twitter, Instagram, and TikTok generate engagement and interaction, which will naturally lead to link building.

Start by crafting interesting, gaming-related posts that people want to share on your social media pages. Next, you’ll want to engage your followers by responding to their comments and joining in conversations. That way, people are more likely to share your posts and visit your website.

Another effective way to earn more social media backlinks is to engage with other brands and bloggers in your niche. Interacting with other gaming websites via social media leads to more opportunities for content mentions, guest posts, and other link-building opportunities.

4.   Guest Post to Build Quality Backlinks

Guest posting, also known as guest blogging, is an SEO marketing tactic that involves writing and publishing articles for other websites. Guest posting on prominent gaming websites and industry blogs is an effective way to earn high-quality, natural backlinks to your website.

All you have to do is write a great blog post and reach out to gaming sites that accept guest posts. If there are any takers, they should be willing to give you an inbound link in the post. In that case, consider choosing the right websites to post on and create high-quality content.

Use guest posting only when you have original insights to share with the gaming community. Also, keep the number of links to your website to a minimum. No one will accept your guest post if it’s full of links back to your website.

5.   Leverage Gaming Forums and Communities

Gamers usually gather in gaming forums and communities to converse, share tips, and chat about their favorite games. Partaking in these gaming forums and communities can prove effective in driving traffic to your website and ultimately earning quality backlinks.

Ensure add a link to your website whenever you share helpful tips. You can also include a link back to your website on profile.

A lot of gaming forums and communities still support dofollow links, which can be particularly useful for link building. They usually pass the authority of the origin website to the linked site. That way, Google and other search engines count them as votes of confidence when determining search rankings.

However, ensure you don’t spam links. Your posts should add value to the discussion.

6.   Partake in Gaming Tournaments or Events

You can also secure high-quality backlinks for your gaming website by hosting or participating in live events, such as online gaming tournaments. All you have to do is pick a game, set a date, and promote the tournament. Keep in mind that more popular games will attract larger crowds, so pick your games wisely.

Also, some video games aren’t well-suited for traditional bracket-style tournaments, so you might want to steer clear of such titles. After choosing the game, use gaming forums, social media, and your website to get people talking about the tournament.

You’ll need some help. Partner with gaming influencers, other gaming websites, and interested businesses to generate more interest for the tournament and raise more funds. Working with multiple partners will also generate more backlinks!

Work with Outreach Bee to Improve Your Gamin Site’s SEO Ranking!

To Google and other search engines, inbound links are an indicator that your site has high-quality content. However, building great inbound links to your gaming website is simple but not easy.

If you are struggling with low traffic on your gaming website, feel free to contact Outreach Bee to help with your link building efforts to draw in more visitors and establish your site as an authority in the gaming industry. Your business’ success is our responsibility!