Importance of content marketing for bloggers

Content marketing for bloggers

Unlike the traditional ways of reaching new readers, content marketing provides you with a platform where you can build long-term strategies to get constant readership all through. Strategies such as paid advertising or putting a popup on your website are no longer viable in this generation of digital marketing. You have to come up with new and advanced methods of getting more traffic and maintain low bounce rates at the same time. Content marketing is one useful tactic that can give you value for your investment. Read on to find out why content marketing is so vital for your blogging needs.

• Get new traffic

In this era, it seems Google has been given a greater mandate of providing solutions to everybody’s problem. Every time an individual runs into a problem, he/she just Google it to get suggestions on how to solve it. As a blogger, you must do whatever you have to do to ensure that your blog is among those that are being sought to provide solutions to problems. If you succeed in this, then you can rest assured of getting new traffic every day, something that will go a long way in helping you secure a safe place on the first page of Google. Again, it is not just any other traffic that will be getting to your site, google will bring qualified traffic, one that you can easily convert to make sales and thus earn revenue from.

• Build a brand’s reputation

As a blogger, you must have your own ways of earning revenue from your work. This can be through selling products, selling ad space and so on. But one thing that must be clear by now is that people are easily turned off by a solicited means of selling. You need to give your readers an ample time to decide whether or not they want to buy whatever your site is providing for sale.

Through content marketing, your blog can gain meaningful reputation which can be very helpful in getting unsolicited sales. This way, your readers can be the ambassadors of your work, sharing it on their social media platforms and with friends.

It is through this reputation that you can boast of having a worthy blog. Through the shares, likes and comments of your readers, google bots will be able to know that your content is relevant and worthy, and thus will rank it highly. This way, the reputation of your blog will land it on the first page, thus more targeted traffic.

• Get qualified leads

It is every blogger’s wish to generate qualified leads that can lead into sales at some point in time. Usually, when you are just starting a blog, most of your readers are not interested in buying anything just yet. But all of them are prospects, and you can convert them into leads that you can convert into customers in future.

The leads you create can be more responsive when you create a good call-to-action. This is why you have to nurture relationships with your readers, as this can help you double or even triple the revenue from your blog.

• Develop good relationships with your readership

Content marketing is the surest way to build strong relationships with your readers. This is the kind of relationship that can guarantee sales.

Remember that before a buyer contacts you, he/she might have seen your work multiple times. This is because; the buyer would be looking for reasons to trust your stuff. Through the content, prospective buyers will be able to see your expertise and thus contact you for a discussion about the things that you sell.

• Long term traffic

Content marketing can be the greatest source of your organic traffic for a very long time. When you publish your blog online, it will remain live for as long as the world lives and when you pay for your blog’s hosting. This means that, if you had optimized you work using best SEO techniques, then you can reap the SEO benefits for a very long time.

Things will even be better if the content you post get links from authoritative websites as this would mean you will be getting traffic from other sites as well.

Long term traffic is desirable as it will reduce your total cost while earning you more revenue through conversion of the traffic.

• Increased returns on investment

Quality content is a long-term investment. This means that by having the content marketing techniques, you are in a better position to benefit continuously from a piece of work that you did so long ago.

Many of the leading and successful bloggers understand this, and that is why they are willing to invest good amount of money and other resources in quality content knowing that they will earn from it for so many years to come.

There are unlimited reasons why you need to adopt the best content marketing practices. The ones highlighted in this article are the most common, but knowing which strategies work and those that don’t can help you plan for your content marketing campaigns and get good returns from your work.

Investing into content marketing can be very lucrative if done in a proper way. To increase your money’s worth; you need to make good investment in proper marketing strategies.