Facebook chat is now a Group Video Chat

Facebook moves quickly. They want to reign the social media world and they know how to do it. As you now Facebook chat has included more features along this two years and now the big social network announced last week that they were thrilled to launch “The most requested Messenger feature ever-the ability to video chat in groups.”

So now you can go a step further and don’t just have a group text Facebook chat.

Group Video Chat in messenger is intended to be a simple and seamless way to stay connected face-to-face with your family or friends.

Haven’t you heard about the video group yet?

Or have you already tried this new feature?

How does this new Facebook video chat work?

Facebook says that Group Video Chat is super easy to use. Furthermore, it is free over wifi!

In Group Video Chats up to 50 people can join and they can choose if they just want to listen in and join via voice or turn on the video camera.

Since all groups have a caller, when there are 6 people on this new Facebook Chat feature, just the dominant speaker is shown to everyone.

To star a Facebok Group Video Chat you just need the latest Facebook Messenger version. All you have to do is join a group conversation or create your own.

Then, when tapping on the video icon on the upper right of the screen you will enter the video chat and everyone in the group will be notified. They can join when they are ready with just one tap.

But that’s not all! You can also directly ring just a few people or the whole group. Yes, you know that many times you want to talk about some subject only with a group of people…

Why Facebook rolls out Group Video Chat now? 

Why didn’t they roll out this awesome feature before? Why did they wait until Christmas and New Year?

They explain the reason in an emotive way: “This is the time of year to tell your friends and family how much you care about them and send best wishes for the year ahead”.

They also “Look forward to hearing what you think”.

Group Video Chat is rolling out to Android and iOS devices, and the desktop version of Messenger… Worldwide!

Facebook Group Video Chat and Social Media Marketing

Very soon you will see tips and tricks to leverage this new Facebook Chat feature to improve your social media marketing so here you have some ideas.

– You can better communicate with your loyal users or customers like a VIP treatment strategy.

– You can choose up to 50 users or customers and host a new product or service presentation.

– Another way to leverage group video chat is hosting a Q&A session. Your Facebook page fans can make questions about your brand, business, products and services. This initiative will build and increase trust.

– You can offer a better Social CRM.

– Even you can use it to build brand awareness.

But its more relevant use is to strengthen ties with your customers, users, fans. 

What do you think about Group Video Chat? Will it be successful? How can this new Facebook Chat feature be used in social media marketing?