We’re all pretty used to waiting a second or two for a search engine to load. For a person, that’s just a quick breath. But for an AI agent? That second is an absolute eternity. If you have an agent trying to complete a complex task that requires twenty sequential searches, you’re suddenly looking at […]
When you look at the sea of gadgets surrounding us today, it’s easy to think of the Internet of Things (IoT) as just a bunch of “connected” things. A smart fridge that tells you you’re out of milk, or a fitness tracker that counts your steps. But if you’ve been paying attention lately, you’ll notice […]
Does Your Business Actually Need a Website Anymore? It’s a question that would’ve sounded like heresy just a few years ago. But in a recent episode of the Search Off the Record podcast, Google’s own Gary Illyes and Martin Splitt spent nearly half an hour chewing over whether a website is still a “must-have” in […]
When it comes to app marketing companies, choosing the right one can feel like trying to find a needle in a haystack—if the haystack was also moving and occasionally on fire. You’ve spent months, maybe years, building your app. It’s your “baby.” But now comes the hard part: making sure people actually download it, use […]
I was looking at an old smart plug the other day—a chunky, plastic block from maybe five or six years ago—and it hit me how much the world has changed. Back then, “IoT” felt like a collection of experiments. You’d buy a smart light, but it wouldn’t talk to your smart thermostat. You’d try to […]
It’s a strange time to be online. If you look back just a few years, cybersecurity felt like a technical problem—something for the IT department to handle with a good firewall and some antivirus software. But lately, it’s started to feel a lot more personal and, if I’m being honest, a bit exhausting. We’ve moved […]
The digital landscape isn’t just a place we visit anymore; it’s the very air our gadgets breathe. You’ve likely heard the term “IoT” or “Internet of Things” tossed around in tech circles or seen it slapped onto the box of a new “smart” toaster. But what does it actually mean for you in your daily […]
Why do customers hesitate before clicking “buy”? Have you ever looked at your store analytics and wondered what went wrong? The traffic is there. The products are decent. Prices seem competitive. Yet people leave. They scroll. They pause. And they hover. Then they’re gone. Most store owners assume it’s about trust, or pricing, or marketing. Sometimes it is. But […]
The search engine scene in Azerbaijan is looking a bit one-sided lately. While the rest of the world usually watches a constant tug-of-war between tech giants, the situation here is tilting pretty hard in one direction. Google has basically locked down the country’s digital traffic, taking up nearly 86% of every search made on phones, […]
When you’re running a small business, “marketing” can feel like a word that belongs to a much larger company with a dedicated floor of people in suits. For you, it’s probably just another hat you wear between checking inventory and answering customer emails. But the reality of today’s market is that you can’t just be […]
