The internet’s front door is being redesigned, and for brands built on traditional Search Engine Optimization (SEO), the blueprints are causing widespread anxiety. The arrival of large language models (LLMs) like Google’s Search Generative Experience (SGE)—now officially deployed globally as AI Overviews—has fundamentally shifted search from a list of ten blue links to a single, […]
Google is increasingly showing ads inside AI Mode results, and it feels like a new ad surface is quietly taking shape. More users are spotting Google Ads embedded directly in AI Mode answers, which suggests the company’s months-long tests are picking up pace. What changed Greg Sterling posted a screenshot of an HVAC repair query […]
It’s not a question of whether ads will appear inside ChatGPT anymore. It’s about when, how, and what form they’ll take. Since launch, ChatGPT has become a near-ubiquitous tool—hundreds of millions of users play, test, and rely on it. But behind that popularity sits a harsh truth: running those conversations costs an enormous amount of […]
In SEO, some links are noise and some are signal. Editorial links are the signal — the kind you don’t ask for with a payment or a swap, but earn because your content is genuinely useful. They sit inside articles, reports, or news stories because an editor or journalist sees your page as the best […]
Google’s Search Relations team recently pushed a simple but important point: tool-generated scores for technical SEO audits can be misleading. Martin Splitt laid it out in a Search Central Lightning Talk and offered a three-step framework that puts site context ahead of raw numbers. The takeaway? Tools are useful, but they’re not the whole story. […]
OpenAI has rolled out GPT-5.1 Instant and GPT-5.1 Thinking, two updates that nudge ChatGPT toward friendlier conversation and smarter reasoning. The new versions start arriving today for paid users and will reach free accounts afterward. The company says the changes respond to user requests for AI that feels more natural and more useful at the […]
Google has publicly defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the company unfairly demotes news publishers in search results. The company called the probe “misguided” and warned it could harm millions of European users. Pandu Nayak, Google’s Chief Scientist for Search, wrote the response. Background […]
Are you really turning clicks into sales? You spent hours on your online store. The design is perfect. Colors pop. Products look amazing. You hit publish. And then nothing. Visitors come. They browse. They leave. Frustrating. This happens to almost every online business. Getting clicks is easy. Turning them into real sales? That’s the tricky […]
When writing for B2B content, you always think of providing information rather than telling how it can be used, what it is used for, and how it affects businesses. The right writing strategy can help turn technical B2B topics into engaging stories. The secret lies in connecting companies like how you connect with real people, even while […]
Infographic links building is one of the most durable, high-impact tactics in modern SEO. It’s not just about making pretty pictures; it’s about building a visual asset that others genuinely want to reference. People process images fast. That’s why a clear, well-sourced infographic can earn more backlinks than a long text post—if you do it […]
