Penske Media Group just dropped an unexpected bombshell in Washington, D.C.—they’ve filed a federal lawsuit against Google. The heart of the dispute? Google’s AI-driven “Overviews” that summarize full news stories without getting the green light from publishers. The Lawsuit Unpacked At first glance, this might feel like another tech-versus-media tug-of-war. But Penske isn’t messing around. […]
Why ChatGPT Users Still Can’t Quit Google—New Data Reveals Surprising Habits
It’s tempting to think we’ve entered a post-Google era, one where AI chatbots like ChatGPT have become the default search tool—yet the numbers tell a different story. Despite ChatGPT’s meteoric rise, almost every person who chats with it still clicks over to Google. The Overlap Isn’t Small In August, SEO consultant Brodie Clark unearthed some […]
How Intelligent Document Processing (IDP) Streamlines Business Workflows
Imagine never dreading the weekly mountain of invoices, contracts, and onboarding forms. That’s what intelligent document processing (IDP) promises—and more importantly, delivers. At its core, IDP stitches together OCR, machine learning, and natural‐language understanding to turn piles of unstructured files into clean, structured data. And when you weave that capability into everyday business workflows—think invoice […]
Why AEO Is Replacing SEO—and What You Must Do to Stay Visible
Imagine asking your phone for the quickest way to boil an egg. You get a neat little summary, step by step, right in the search bar. No more clicking through blogs or recipes. That’s the power of answer engines. Traditional search is morphing into something snappier. Google and the rest are hungry for direct answers. […]
FTC Probes Google and Amazon Over Ad Pricing Disclosures
Imagine logging into your ad dashboard, squinting at numbers that feel off. That’s the uneasy vibe spreading through the ad world as the FTC turns its sights on Google and Amazon. What’s Under the Microscope? The FTC’s consumer protection unit is probing whether tech giants misled advertisers about ad pricing. It’s zeroing in on clarity—did […]
Ahrefs Acquires Detailed.com & SEO Extension—Glen Allsopp Joins the Team
It’s official: Ahrefs has snapped up Detailed.com and its beloved SEO browser extension. This isn’t just another acquisition—it’s a nod to the power of on-page auditing and data-driven insights in today’s marketing landscape. I’m still wrapping my head around how fast this deal came together, but here we are. From Side Project to Industry Stalwart […]
Google AI Mode Isn’t Taking Over Search—Yet
A few writers went wild when Logan Kilpatrick hinted AI Mode was “soon” becoming the default. I get it: change feels thrilling. But… hold your horses. Riding the AI Hype Train In May 2025, Liz Reid teased that AI Mode was the future of Google Search. Then Logan Kilpatrick chimed in on X, suggesting we’d […]
Google Quietly Admits the Open Web Is Shrinking—Here’s Why That Matters
For over a year, Google has cheerfully told anyone who’d listen that the open web is booming, traffic is up, and its search engine is pushing users to an ever-wider variety of sites. Yet in a surprisingly frank court filing last week, the company confessed that “the open web is already in rapid decline,” as […]
Why Your Login Page Might Be Killing SEO—And How Google Says to Fix It
You’ve spent weeks—maybe months—polishing your site, crafting killer content, and then…your login page shows up first in Google. Frustrating, right? Believe it or not, this small oversight can derail all your SEO efforts. Google’s own experts, John Mueller and Martin Splitt, recently dove into this on the Search Off the Record podcast, and the findings […]
Apple’s Secret Weapon to Reinvent Siri? A Bold AI-Powered Search Engine
So, Apple’s finally doing it. After years of Siri feeling like that well-meaning but slightly clueless friend who tries to help but mostly just repeats what you said, the tech giant is reportedly cooking up a full-blown AI-powered search engine. And not just any search engine—this one’s designed to inject some serious smarts into Siri. […]