Google’s Search Relations team recently pushed a simple but important point: tool-generated scores for technical SEO audits can be misleading. Martin Splitt laid it out in a Search Central Lightning Talk and offered a three-step framework that puts site context ahead of raw numbers. The takeaway? Tools are useful, but they’re not the whole story. […]
OpenAI has rolled out GPT-5.1 Instant and GPT-5.1 Thinking, two updates that nudge ChatGPT toward friendlier conversation and smarter reasoning. The new versions start arriving today for paid users and will reach free accounts afterward. The company says the changes respond to user requests for AI that feels more natural and more useful at the […]
Google has publicly defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the company unfairly demotes news publishers in search results. The company called the probe “misguided” and warned it could harm millions of European users. Pandu Nayak, Google’s Chief Scientist for Search, wrote the response. Background […]
Are you really turning clicks into sales? You spent hours on your online store. The design is perfect. Colors pop. Products look amazing. You hit publish. And then nothing. Visitors come. They browse. They leave. Frustrating. This happens to almost every online business. Getting clicks is easy. Turning them into real sales? That’s the tricky […]
When writing for B2B content, you always think of providing information rather than telling how it can be used, what it is used for, and how it affects businesses. The right writing strategy can help turn technical B2B topics into engaging stories. The secret lies in connecting companies like how you connect with real people, even while […]
Infographic links building is one of the most durable, high-impact tactics in modern SEO. It’s not just about making pretty pictures; it’s about building a visual asset that others genuinely want to reference. People process images fast. That’s why a clear, well-sourced infographic can earn more backlinks than a long text post—if you do it […]
Forum backlinks are the lure of link building. Easy to start, almost no barrier: make a profile, drop a link in a signature or a reply, and you’ve done the job. That simplicity is seductive, especially when editorial placements take months of outreach and careful content. But ease isn’t the same as value. So what […]
Search has always been a game of cat and mouse. In the early days, simple tricks won: white text on a white background, hidden links, keyword stuffing, and paying for links. Those were black hat tactics because they worked — for a while. Early algorithms were blunt instruments and sites that exploited them climbed the […]
There’s a quiet revolution unfolding in search ranking, and it comes with a neat, almost obvious idea: stop making models do work they don’t need to do. BlockRank, a new approach from Google DeepMind, does exactly that. It’s an evolution of in-context ranking (ICR) that makes sophisticated semantic search not just powerful, but practical for […]
Mozilla isn’t chasing the flashy new AI browsers. Instead, it’s quietly giving people a new choice inside the browser they already use. Firefox now lets users switch their search engine to Perplexity, an AI answer engine that returns conversational answers with citations rather than a list of links. What this change actually does Turn it […]
