Artificial Link Building vs. Natural : Which One is Better for Your Site?

Link building is an integral part of any successful SEO strategy, but there are two distinct approaches to consider: natural link building and artificial link building. Natural backlink building involves creating high-quality content that attracts links naturally, while artificial backlink building involves actively seeking out links through tactics such as guest blogging and link exchanges. Both approaches have their advantages and disadvantages, and choosing the right one for your website can be a daunting task.

In this article, we’ll explore the differences between the artificial and the natural link building, the pros and cons of each approach, and which one is the best fit for your website.

What is Natural Link Building?

Natural link building involves creating high-quality content that attracts links naturally. This approach relies on the quality of your content to generate links, rather than actively seeking out links through tactics such as guest blogging and link exchanges. Natural link building is often considered the “white hat” approach to link building because it follows Google’s guidelines for building links.

One of the advantages of natural backlink building is that it can help you build a strong, sustainable link profile over time. When your content is high-quality and pertinent, other sites and blogs will link to it in a natural way. Thus, it can improve your rankings in search engines and drive traffic to your website. Additionally, natural link building can help you establish relationships with other websites in your niche, which can lead to future link opportunities.

However, building requires a significant investment of time and resources. Creating high-quality content that attracts links naturally can be challenging, and it can take months or even years to see the results of your efforts. Additionally, natural backlink building requires a deep understanding of your audience and their interests, as well as a willingness to continually improve and update your content.

Advantages of Natural Link Building

Natural link building has several advantages over artificial link building:

1. Builds a Strong, Sustainable Link Profile

When you focus on creating high-quality content, you can build a strong, sustainable link profile over time. This approach can help you avoid penalties from search engines and establish your website as an authoritative source of information in your niche.

2. Establishes Relationships with Other Websites

When your content is of high quality and relevance, other websites may link to it naturally. This can help you establish relationships with other websites in your niche, which can lead to future link opportunities.

3. Follows Google Guidelines

Natural backlink building follows Google’s guidelines for building links, which can help you avoid penalties and maintain a strong search engine ranking over time.

Examples of Natural Link Building Techniques

There are several natural backlink building techniques you can use to attract links to your website:

1. Create Higher-Quality, Relevant Content

The cornerstone of natural link building is creating great, relevant content that your audience will find useful and engaging. This can include blog posts, infographics, videos, and other types of content.

2. Use Social Media to Promote Your Content

Social media can be a powerful tool for promoting your content and attracting links. When you share your content on social media, you increase its visibility and encourage others to share it as well.

3. Blogger outreach: Build Relationships with Other Websites

Reaching other websites in your niche can help you gain natural links over time. This can involve reaching out to other websites and offering to collaborate on content or guest post on their site.

What is Artificial Link Building?

Artificial link building involves actively seeking out links through tactics such as guest blogging, link exchanges, and paid links. This approach focuses on building links quickly, rather than relying on the quality of your content to generate links naturally. This approch is often considered the “black hat” approach to link building because it violates Google’s guidelines for building links.

One of the advantages of artificial link building is that it can help you build links quickly and improve your search engine rankings in a short amount of time. Additionally, this method can be less time-consuming than natural link building because it involves actively seeking out links rather than creating high-quality content.

However, artificial backlinks comes with several risks and drawbacks. If you use tactics that violate Google’s guidelines, you risk being penalized and losing your search engine rankings. On top of that, this practice can be expensive, and it may not be sustainable over the long term.

Advantages of Artificial Link Building

Artificial link building has several advantages over natural link building:

1. Builds Links Quickly

Artificial link building can help you build links quickly and improve your search engine rankings in a short amount of time.

2. Less Time-Consuming

Artificial link building can be less time-consuming than natural backlink building because it involves actively seeking out links rather than creating high-quality content.

3. Can Be Effective in the Short Term

Artificial link building can be effective in the short term, especially if you’re looking to improve your search engine rankings quickly.

Examples of Artificial Link Building Techniques

There are several artificial link building techniques you can use to build links to your website:

1. Guest Blogging

It involves writing blog posts for other websites with the promise of a link back to your website. This can be an effective way to build links quickly, but it’s vital to choose reputable websites and write high-quality content.

2. Link Exchanges

Link exchanges involve exchanging links with other websites in your niche. This can be an effective way to build links quickly, but it’s important to choose reputable websites and avoid excessive link exchanges.

3. Paid Links

Paid links involve paying other websites for a link back to your website. This can be an effective way to build links quickly, but it’s crucial to choose reputable websites and avoid buying links in bulk.

Risks and Drawbacks of Artificial Link Building

Artificial link building comes with several risks and drawbacks:

1. Violates Google Guidelines

It violates Google’s guidelines for building links, which can lead to penalties and a loss of search engine rankings.

2. Can Be Expensive

This method can be expensive, especially if you’re paying for links or using other paid tactics.

3. Not Sustainable Over the Long Term

Artificial backlinks may not be sustainable over the long term, especially if you’re using tactics that violate Google’s guidelines.

Which Approach is Better for Your Website?

Choosing the right approach to link building depends on your goals, budget, and resources. If you’re looking to build a strong, sustainable link profile over time, natural link building may be the better option. However, if you’re looking to improve your rankings in search engines quickly and have a larger budget, artificial link building may be a viable option.

It’s important to remember that both approaches have their advantages and disadvantages, and there’s no one-size-fits-all solution. The best approach to link building will depend on your specific goals and circumstances.

Combining Natural and Artificial Link Building Techniques

It’s possible to combine natural and artificial link building techniques to create a comprehensive link building strategy. For example, you can focus on creating great, relevant content to attract natural links, while also using guest blogging and link exchanges to build links quickly.

When combining natural and artificial link building techniques, it’s imperative to prioritize high-quality content and choose reputable websites for guest blogging and link exchanges. Additionally, it’s important to avoid using tactics that violate Google’s guidelines, as this can lead to penalties and a loss of search engine rankings.

Conclusion

Link building is an important aspect of any successful SEO strategy, but there are two distinct approaches to consider: natural and artificial. Natural backlink building involves creating great content that attracts links naturally, while the artificial involves actively seeking out links through tactics such as guest blogging and link exchanges.

Both approaches have their advantages and disadvantages, and it’s imperative to choose the right one for your website based on your goals, budget, and resources. Additionally, it’s possible to combine natural and artificial techniques to create a comprehensive link building strategy.

When it comes to link building, the key is to focus on creating awesome, relevant content that your audience will find useful and engaging. By doing so, you can build a strong, sustainable link profile over time and establish your website as an authoritative source of information in your niche.

So, stop struggling to attract organic traffic. Let Outreach Bee design a personalized outreach link building strategy and outreach campaign to skyrocket your website’s visibility. Act now and reach out to our team for a tailored solution that fits your unique needs.