A complete guide on how to drive traffic to your WordPress site?

A complete guide on how to drive traffic to your WordPress site
by Outreach Bee Editor

The world of the Internet has grown massively over the past decade. It is now easier than ever to access the Internet from the comfort of your home. However, the competition on the market has immensely grown. The digital platforms are highly competitive; thus, it is impossible to succeed without a proper strategy. To drive traffic to your WordPress site, you need the right tactics. There are various benefits attained when there is higher traffic on your website. These include:-

  • Ensures that the time you spend online is thoroughly utilized
  • It is essential in raising brand awareness
  • cultivate trust with the target audience
  • Improved ranking on SERPs
  • Better conversion rates
  • Higher user engagement

All of this means that you also earn more revenue.

Increasing traffic on your website allows your website to be discovered by more people. Thus, it ensures that you establish yourself as a giant in the business and use the insights and benefit from introducing new products or services.

There is no cheat code on how you can drive traffic to your WordPress site as it requires patience and persistence. However, if you following the instructions provided, you will notice a change.

Writing high-quality content

Content is one thing that you should never compromise on. The notion “Content is king” is one thing that can help you drive traffic to your WordPress site and get a higher rating.

To write high-quality content, there are a few things that you need to ensure.

  1. The content you create needs to be descriptive. However, if it is long and tedious, you should avoid posting it because users often like to read content that provides maximum detail in simple and minimum words
  2. If your content comprises facts and information, always ensure that it is the correct and up-to-date data if you include outdated or invalid points that convey a negative image to the audience. Thus, it could massively hamper your ability to reach more people.
  3. Grammatical and punctuation errors are massively turn-off, not just for the audience but also for the SERPs. It provides an adverse impression that you aren’t investing much effort into your work. So, before publishing any content on your website, you need to ensure it contains no grammatical, punctuation, and spelling errors.
  4. Although when writing fact-specific content, you would have to use the language accordingly, always ensure that you maintain a friendly yet simple tone with your readers.

Writing content, according to the niche of your website, is a genuine way of progressing. Your website should provide the readers with precisely what they seek and not unnecessary information. It would be best to precisely deliver the audience what they are looking for instead of beating around the bush.

The tips mentioned above are being used by several large organizations and free-lance website operators with exceptional outcomes. So if you want to drive traffic to your WordPress site, you can follow it too.

Internal linking

Internal linking is considered on-page SEO, and it is one of the most determining factors when you are trying to drive traffic to your WordPress site. The iInternal linking is something that most users don’t emphasize because its effect can be unknown, particularly for beginners.

Internal linking allows your users to find other related articles to the one they are reading on the website. Internal linking your content allows the users to read more on your site, thus increasing the bounce rate and adding to the engagement on the website.

Suppose you have a WordPress website that focuses on a particular niche or targets various niches. In that case, you can use the internal linking method to allow the users to discover more content on your site. Since the users move from one page to another of the same domain, it is generally advantageous for the site owner.

The following are some of the benefits of internal linking:-

  1. It assists in establishing an information hierarchy for the provided website.
  2. Internal linking allows the user the ability to navigate through the website
  3. This internal linking also aids in spreading the link equity around sites

Optimizing your websites speed

The most annoying thing that is also one of the biggest turn-offs for a user is the loading speed. If your website keeps the user waiting for a few seconds before it fully loads, then you are already down by a point.

A study conducted by Section shows that if 22.2% of the users will leave the website, they will wait for 5 seconds. After seven seconds, the percentage increases to 32.3%. Furthermore, the study also presented a connection between the number of pages viewed and page load time.

Unnecessary plugins, ads, widgets, and services, and multimedia have proven to slow down websites, so if your website contains any of those, make sure to get rid of them. Additionally, you can consider other practices to optimize the speed and drive traffic to your WordPress site.

Building an email list

If your content and product or services have been successful and are enough to drive traffic to your WordPress site, the next step is to get them back again. Instead of hoping that they will re-visit your website, you can instead be practical and create an email list.

It could include various offers of:-

  • E-books
  • Templates
  • Free memberships
  • Other offers that your viewers can’t resist according to the niche of your website

An email list provides you with direct access to visitors. You can use the method to provide them with details of the

  • Latest content
  • Promotions
  • Products
  • Events

It is a method that ensures new visitors make it a habit of regularly visiting your website.

Expanding your social media reach

Social media platforms are the most used websites on the Internet with Billions of active users.  You can use social media platforms such as Facebook, Instagram, and Reddit, etc., to increase your outreach on the platforms.

It will allow your website to be discovered by more audiences, thus drive traffic to your WordPress site. The social media platforms are used by large organizations who have established themselves as giants in the industry to breed success; thus, there is no reason why you can’t do the same.