How to increase Google Business Profile Traffic

These days, having your business appear on Google is akin to having a neon sign on Main Street. Chances are, you already know that your website and your Google Ads need to be tip-top. But did you also know there is a third piece of the puzzle, aka the Google Business Profile, that could stand to be spruced up? Here’s the thing, though. Even though Google processes around 167 billion searches every month, a survey by Bright Local found that an average Business Profile only gets around 1,260 views. And out of those peeks, a measly 59 actions are taken. That is less than 5% of people. It isn’t the platform that’s at fault here; it’s just that many businesses perform a bit below Google’s potential. So, how do you increase Google Business Profile traffic?

How to make your Google Business Profile really pop

Let’s kick things off properly by making your Google Business Profile yours. The first systematic step to increase Google business profile traffic is a piece of cake. You only have to let Google in on who you are and ensure all this info is correct.

Head over to the Google My Business website and do what the landing page tells you to do. This usually includes verifying that your business is yours and providing Google with the basics. So, tell them your name, location, and how your customers can reach you. They will ask you to double down on verifying that you are you or, more specifically, the rightful owner.

To cultivate the digital home for your business, you also need to transform your newly acquired keys into something that truly defines you. Make sure your business name aligns with what you have on your website or any other social media. Choose the category that suits your business to a T. Strap in and describe your business in the most comely of fashions. Try to sell it as if you were chatting up a stranger, focusing on what makes you unique and what you provide that others might not. Finally, hit home by checking your contact details and your opening hours with military precision.

Ultimately, by doing these things, you are updating your Google Business Profile and opening your digital doorstep to potential customers.

Make the most of Google My Business tools.

So, now that you have set up your Google Business Profile, it’s time to take a look at Google My Business tools that will only help you expand your digital footprint. These are, after all, the tools you need to enhance your online presence.

First off, let’s talk about Google Posts. Think of these as mini-billboards on your profile where you can shout out updates, special deals, or events. Keep this stream lively and informative, and you’ll catch the eye of folks browsing and give Google the thumbs up to showcase your profile in searches and on maps.

Then, there’s the art of conversation through reviews. Roll out the red carpet for feedback by responding to what your customers say, good or bad. This isn’t just polite—it shows you’re all about top-notch service and value customer input. Plus, encouraging happy customers to drop a positive note is like adding a sprinkle of trust and appeal to your profile.

And don’t forget the power of insights and analytics. These are your behind-the-scenes detectives, uncovering clues about what your customers are up to – from the search terms they use to find you to how often they click over to your website. Use this intel to tweak your profile and keep it as enticing as possible.

Getting Great Customer Reviews for Your Google Business Profile

Your Google Business Profile Needs More Customer Reviews. Here is how to grow your customer base:

• Ask for reviews. Send an email or a text that is nice to say “thank you, and it was my pleasure to have met you today. Can you please rate my business so that I know if I have served you well or need to improve?”
• Ask for reviews with a sign. For example, “Did you have a positive experience in our store today? We want to know about it! Please visit our Google Business Profile and leave a review.”
• Respond to the reviews. Say “thank you” for 3-5-star reviews. A negative review is an opportunity to solve the problem and show that you care about your customers’ reviews.

Improving Local Search to Get More People to See Your Profile

Talking about local search engine optimization is important to reach a larger target audience. Let’s determine what local SEO is, the key strategies to this end, and why local citations are needed for your business.

• Ensure your business information is consistent across the web. The goal is to tell search engines your business exists and is reliable.
• Create content for your local audience. Write blog posts and create more local business pages to show up in local searches. Write about places where you sell your solution.
• Local citations. Citations contain your business name, address, and phone number. The purpose of local citations is to help search engines determine your business’s location and what it is doing. The more citations your business gets, the more search engines will believe you are someone who can be trusted.

Make Your Google Business Profile Stand Out

Getting people’s attention often and having them come back to your Google business profile requires really good content. You must always update your profile with new pictures, videos, and stuff that shows you off best. So potential customers can see what they can expect from you. But also, don’t just post nice photos or videos. Post blog posts, news about your industry, and some useful tips that are generally good or related to what you sell or do. You want to be more than a business. You want to be the place people go for help in your area. But the most important thing is to be useful. Don’t just try to sell to people. If you help them, you will probably get more of them to interact with you, see you, and buy from you.

Use Google Posts to Market Your Business

Google posts are little adverts on your Google business profile. Tell people about a sale, special event, or something new you offer. When you keep your profile fresh, Google will make it easier to find you in the search and on the map. Use photos or videos that pop out, along with a catchy title and a compelling message about what you want people to do or know. Be timely; for example, you can post Google posts on holidays or local events. But you are also doing more than just sharing news. You also create ways for customers to get in touch and get directed to your website.

Driving Specific Audiences to Your Profile Using Google Ads

When organic growth needs a boost, Google Ads steps in. It’s like creating digital billboards where your local customers hang out online. Create ads targeting your neighborhood using keywords your customers are searching for, and watch the traffic to your Google Business Profile grow.

You can even run campaigns spotlighting your profile’s best features—like those glowing reviews. These ads should be displayed across Google Search, Maps, and the wider Display Network to reach a larger audience.

Pairing Google Ads with your Google Business Profile is a one-two punch for visibility, leading to more clicks, leads, and sales. Monitor your campaign performance to tweak and improve as you go.

Monitoring Your Profile’s Performance for Continued Success

To ensure your hard work is paying off, you must measure the performance of your Google Business Profile. Dive into the analytics and insights Google My Business provides to see how customers interact with your profile.

Keep an eye on:

• Profile views: How often has your profile caught someone’s attention?
• Searches: Are people finding you when they look up relevant terms on Google Search and Maps?
• Actions: What are customers doing once they find your profile? Calling? Visiting your site? Asking for directions?
• Reviews: What’s the vibe of the feedback you’re getting?

By tracking these metrics, you can see what’s working and what’s not and adjust your strategy accordingly. It’s all about making data-driven decisions to keep your profile—and your business—growing.

Final Thoughts On How To Increase Google Business Profile Traffic

To make the most of your Google Business Profile, think of it as tending to a garden. First, you need to claim your spot and spruce it up with all the details that make your business unique. Then, it’s all about connecting with your visitors—respond to their reviews, answer their questions, and keep them in the loop with fresh updates. Make sure you’re easy to find by using local SEO tips and tricks to draw people in with stories and promotions through Google Posts and Ads. Keep an eye on how things are going and learn as you go; this isn’t just about being online; it’s about opening your doors wider to new customers. With each little tweak and improvement, you’re setting up your business for more attention, interaction, and success. Thus, you organically increase Google Business Profile traffic.

Getting the hang of SEO is key if you want to draw more visitors to your site. We’re here to lend a hand with our manual outreach link-building service. We can help boost your site’s credibility and climb those search rankings. Got any questions? Don’t hesitate to give us a ring or drop us a line. We’re also just a click away on Facebook and LinkedIn.

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