Why is social media important and how to increase social media traffic?

Social media is the next important thing in your internet marketing. It’s a next big thing with a temporary yet powerful fad. Social media is also known as a buzzword word and the social media traffic can give a quick boost to your online business.

On Social media, things appear quickly and then disappear, but it is still important for the businesses and marketers. Taking that short span of time for any post on social channels, even then 92% of marketers say that social media is important to their business. (Source). Above all, 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015) (Source). The total amount these marketers have paid to get the benefit from social media is a minimum of six hours per week. Even, 66% of marketers see the lead generation with social media. The most important benefits a business can get with social media and social media traffic are;

• Increased Brand Recognition.
• Improved brand loyalty.
• More Opportunities to Convert.
• Higher conversion rates.
• Higher Brand Authority.
• Increased Inbound Traffic.
• Decreased Marketing Costs.
• Better Search Engine Rankings.
• Richer Customer Experiences.
• Improved Customer Insights.

There are many ways to increase social media traffic but for now, we shall look into two most effective methods. 

Block off pieces of information to get shared on social media

There are many important pieces of information there in the article that you blog on your website. Block off those pieces of information from your blog and give the opportunity to your blog readers to let them share the piece of information block on social media like Twitter, Facebook, Google plus, etc.

These blocks of information will work like a teaser. If the information is useful, people will come back to your website to get the full information from your website. This model was first adopted at the blog of www.hubspot.com. This strategy was so practical that in help generate 7X to 8X exponential social media traffic to the official blog of HubSpot.

Paid Ads to increase traffic – A good value of your $s

When it is about Paid Ads, most of the business especially small and medium businesses hesitate to spend money. The thought behind the hesitation is, what if ROI to paid Ads is not that is expected? This is true that Search Engines are generating tons of revenue with the paid Ads and equally true for the social channels.

But for social media, you should go with the Paid Ads even at least once at the very beginning of your social media efforts. You don’t need to pay like $100 to increase the social traffic as well as traffic to your blog. You can start with a very low budget like $5. The beauty of social media paid Ads is the selection of audience you want to focus. This selection can make a huge difference to get the expected ROI.

In return, you will find yourself in the huge crowd of people who really are the prospects of your business. Being newbie on social media, you couldn’t be able to get to those people, otherwise. You can even start paid Ads on twitter as low as 1c per click. Put your maximum effort to create your audience, if this is done well you will see a huge social media traffic to your blog or website. The other benefit you will get is an increase in your channel subscribers as well as email subscribers.

Adopting these two simple tactics for your small and medium business, you will see the trend of visitors graph inclined. Once you get confident and more experienced you will be doing it in a smart way. At the end of the day, the goal to get an exponential boost in your social media traffic will be fulfilled. What other methods you have been using to boost your social media traffic for your small and medium business. If we find the method useful we will share the thought in our next blog post related to social media traffic.